Advertisement Campaign
Herman Miller Aeron Chair
Challenge
Herman Miller was looking to market its Aeron chair as the very best ergonomic chair in the market. While the prices are slightly higher than competitors’, we were asked to emphasize on the quality of the chair and the investment for consumers’ backs and necks.
Solution
Showcase the Aeron’s sleek design along with a very clear message to remind the consumers not to damage their backs while spending hours a day sitting on uncomfortable chairs. This campaign was also used to raise awareness for the importance of ergonomic designs in the work places.
Result
Recently ranked as the #1 ergonomic office chair. This campaign was successful to raise colossal amounts of awareness in regards to ergonomic differences.
